Online Marketing
Turn your website into a passive lead generation or sales tool that is working even when you're not
Search engine optimization for organic placements and pay-per-click campaigns. These are two complimentary methods for helping you get the most
out of your website as a marketing tool. Did you know you can improve where your company ranks in search engines like Google? Here are some
things you can do yourself to maximize your website's lead generation performance:
- Have relevant content. Customers are looking for quick answers from their searches. If you can fix widgets, then say: "We Fix Widgets!" And talk about how you do that.
- Know your targeted keywords. Search engine results are based on keyword queries. A website that talks about "widget parts" or "fixing widgets" will show up in the search results for those keyword queries.
- Submit a prioritized XML sitemap. This helps the search engines find all your pages and content.
- Update your HTML title tags and all image attributes with relevant high traffic keyword phrase content.
- Get one way, contextual links pointing to relevant pages on your website. These are online "referrals"
for the search engines and for actual customer leads.
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to schedule a free website performance audit to get a baseline
measurement of your current website's performance so we can identify areas where you can make improvements.